The wild rose (Rosa Canina) is a plant that grows naturally in the mountain and forest areas of Albania. This shrub, with its white or pink flowers and bright red fruits known as rose hips, has been part of traditional medicine and local food culture for generations.

The fruits of the wild rose are rich in vitamin C, antioxidants, and other bioactive compounds. They are used to produce teas, jams, oils, and natural pharmaceutical products. Studies show that their high vitamin C content strengthens the immune system, while rose extracts have anti-inflammatory and soothing properties. For this reason, wild rose holds strong potential in the organic and health product market.

Beyond its medicinal and nutritional value, wild rose plays an important role in the ecosystem. Its shrubs provide shelter for birds and insects, help stabilize soil, and improve biodiversity in mountain habitats. Its flowers are also an important source of nectar for pollinators, especially bees, which are vital for maintaining ecological balance.

Demand for natural and organic products is growing worldwide, and wild rose offers real opportunities for rural families. Processing its fruits into teas, jams, vinegar, or dietary supplements has shown potential both in local and international markets. For families living in or near protected areas, sustainable cultivation and regulated collection of this plant can generate additional income and support sustainable rural development.

Through its projects, the CNVP Foundation in Albania supports communities in protected areas by promoting the organic cultivation of medicinal and aromatic plants, including wild rose. With training, technical advice, and support for entering certified markets, CNVP helps farmers make sustainable use of this natural resource. 

The aim is to protect biodiversity in protected areas by reducing pressure on wild populations, to promote organic cultivation that raises both the quality and market value of products, and to create new income opportunities for rural families by linking nature conservation directly with economic benefit. 

The wild rose of the Albanian mountains is a natural treasure with medicinal and economic value, a supporter of biodiversity, and a real opportunity for sustainable development in rural communities. With the support of CNVP Foundation, this plant is becoming a symbol of how conserving nature and improving people’s livelihoods can move forward together.