The use of digital tools to promote the work of rural women from Prespa is a key step in attracting tourists and fostering the sustainable development of the Prespa region in North Macedonia.

In this context, members of the Association took part in an inspiring three-day digital skills training held from August 20 to 22. During the training, they learned how to promote their products and services through social media and how to use artificial intelligence tools to improve their marketing and promotional efforts.

On the first day, participants were introduced to graphic design tools and created flyers and visual materials to promote their menus and products.

The second day focused on the use of social media platforms. The women learned how to effectively present their association's work online and how to use Meta Business to connect accounts and track post performance.

The third day was dedicated to exploring artificial intelligence-based tools that can support content creation, marketing strategies, and overall digital visibility.

This training was supported by the CNVP Foundation and the Prespa Ohrid Nature Trust – PONT, as part of the project “Rural Women for the Sustainable Development of Prespa.”